To keep children safe on roads, the National Highway Traffic Safety Administration (NHTSA) is sponsoring Child Passenger Safety Week.

Child Passenger Safety Week will take place the week of September 15.

The goal is to make sure your child is in the correct car seat, that it’s properly installed and used, and that it’s registered with its manufacturer to ensure you receive important safety updates.

When installed correctly, car seats can reduce the risk of fatal injury in a crash by 71% for infants and by 54% for toddlers.

Vehicle crashes are a leading cause of death for children. From 2013 to 2017, there were 3,313 children under 13 killed while riding in passenger vehicles. But, about 37 percent of those children killed in 2017 were not buckled at all.

NHTSA and the Ad Council launched a new series of public service ads (PSAs) that urge parents and caregivers to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight.

The English PSAs direct to NHTSA.gov/TheRightSeat and the Spanish PSAs direct to NHTSA.gov/Protegidos, where parents can find more information on how to determine if their child is in the right seat for his or her age and size. Use these free safety materials to generate awareness about child car safety in your community throughout the year.